“Most corporate strategic plans have little to do with strategy. They are simply three-year or five-year rolling resource budgets and some sort of market share projection. Calling this strategic planning creates false expectations that the exercise will somehow produce a coherent strategy." "Strategic thinking helps us take positions in a world that is confusing and uncertain. You can't get rid of ambiguity and uncertainty-they are the flip side of opportunity. If you want certainty and clarity, wait for others to take a position and see how they do. Then you'll know what works, but it will be too late to profit from the knowledge.”
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